TSL is challenging the traditional role of site hoarding after donating a prominent section of its latest construction project to Young Lives vs Cancer, creating what is believed to be the UK’s first large-scale charity promotional space on a live construction site.
TSL committed to fundraising for Young Lives vs Cancer in 2025, setting a two-year target of £50,000 which we recently smashed after our second charity golf day at Goodwood.
Our Brand Manager Anna Beck conceived the idea to go above and beyond to support the charity further with a large section of hoarding graphics on their latest construction site, in Aberdeen, giving Young Lives vs Cancer a platform to promote themselves to the city. Anna commented: “Whilst hoarding is critical for site security and public safety, for TSL installing high quality graphics is an essential part of providing a great aesthetic and sense of wellbeing to improve the construction experience for residents and the wider community. Alongside our fundraising efforts it seemed a natural progression to offer the charity some free promotional space.”
Young Lives vs Cancer is a leading UK charity for supporting families who have children and young people with cancer. Knowing that the charity relies on vital donations, TSL donated a five-metre section of hoarding, giving the charity a genuine promotional space in a prominent roadside position to boost its visibility and fundraising efforts. They were given a clean canvas for their own branded design and marketing message, without any imposition from TSL.
Liz Blunt, Senior Fundraising Engagement Manager for Young Lives vs Cancer commented: “Alongside fundraising a staggering £60,000 this invitation from TSL was incredibly generous. The charity supported 535 families with a child or young adult facing cancer across Scotland from April 2025 – March 2026, and this gift allows us to promote our services and seek financial support. We are so grateful to TSL for their wonderful fundraising and raising awareness of cancer in young cancer patients.”
TSL has previously engaged local artists and resident families to decorate its site hoarding, and other construction companies are known to have promoted their chosen charities on a smaller scale. This gift of a substantial, open promotional space appears to be an industry first. Anna Beck added: “We are delighted with the high-quality installation and will look to roll this out on other sites. We have no intention, or need, to turn this into a commercial venture, and hope this initiative inspires other construction companies and developers to support charities in a bigger, ethical way.”
Further Information
- Learn more about Young Lives vs Cancer and the support they provide.
- Read how this initiative was covered by Facilities Management UK
- Read how it was covered by Roofing Today
- Read how The Southern Daily Echo covered the story
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